Budapest 1999

Overview

Europe's preeminence as the cradle of the localization business has left a legacy of important technical, workflow, best practices and production expertise. As the industry takes center stage in implementing new trends such as worldwide e-commerce and multilingual product support and distribution, are we prepared - as clients, technology developers and service organizations - for localization becoming the global business imperative of the 21st century?

The LISA Budapest Forum will take a look at the historical progress that the localization business has made and discuss where the industry is heading. Clients and partners will debate how the industry and their business demands are changing. What are the prerequisites for cutting production costs and improving quality performance? How responsive is localization technology towards satisfying the industry's evolving needs?

Keynote presentations will be by Claude Pesquet, former Director of Internationalization at Digital Equipment Europe, and Claudio Pinkus, Bowne Global Solutions' founder and previous CEO. After reviewing the decade's lessons learned, these key industry players will examine why the software industry's role as the pacesetter for globalization is likely to be superseded by eBusiness for vertical markets.