Buying and Implementing
Content Management and
Global Translation Management Systems

Instructor: Alison Toon

09:00 - 17:00 : Monday, December 8, 2008

Overview

Rather than writing and translating the same thing many times, companies and organizations that have a presence in more than one country are looking for ways to streamline the management of "enterprise content".

Content solutions aim to improve time-to-value and time-to-market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, identify the technology needed to address them, and to effectively implement your solution. One of the most experienced implementers of global translation management technologies will provide you with a toolkit that will help you to make informed and profound decisions for business models and processes in order to take advantage of the significant cost and savings (and consequent business opportunities) global content management can offer.

Managing content that will be created, used, and published in many parts of the world can be a daunting task, and companies are frequently faced with questions like:

• What information is needed, and by whom?
• How will information be published around the world and delivered to customers?
• What information should be translated, and into how many languages, and when and how?
  
• How can content be localized, even if it's not translated?
• How do we make sure the content is ready on time, when and where it's needed?
• Can we streamline the processes we're using today, and save time or money, or do we need new processes?
  
• What technologies can help us meet our global content needs on a realistic budget, and will they work for real-world applications?
• What lessons have early adopters learned and what solutions have they arrived at? How can new adopters take advantage of this experience?

This workshop is aimed at business and technical managers from organizations that need to provide information for more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications.

Participants in this workshop will:

• review application scenarios to define the "must haves" and "wants" for good global content management
• learn best practices and implementation techniques from experts in the field, as well as what present technologies can and cannot deliver
• share experiences in managing content on a global scale and strategies for managing change and enhancing user acceptance
• understand how language-technologies can help manage global content
• develop individual requirements and guidelines for procuring and implementing technology for their own companies

Agenda

09:00 - 09:20 Welcome and Introduction

09:20 - 09:45 Setting the context

Foreign earnings will continue to increase. Bank of America's chief market strategist Joseph Quilan forecasts foreign affiliate income should rise nearly 10% in 2006. This section of the workshop discusses why language is important for your organization's growth as well as for your personal career development in this business environment. It outlines implications for managing multilingual content, so that it is available when and where it is needed, in the right format, language, and form.

09:45 - 10:15 Financial implications

What does local-language content mean financially? What are the costs involved? And how can savings be made? A discussion on ROI with examples from real-life cases.

10:15 - 10:30 Coffee Break

10:30 - 12:15 What technology can do and illustrated case studies

Here we will define the different types of technology that can help with global content management. Technology that will be discussed include global translation management systems and content management systems.

12:15 - 13:30 Lunch

13:30 - 14:45 Case studies

The case studies presented will introduce real world workflow scenarios, the challenges that come with them, and how they can be overcome. There will be extensive case studies of global translation management and global content management.

14:45 - 15:00 Coffee Break

15:00 - 15:45 All about Global Translation Management Systems

This session answers questions about the differences between Multilingual Content Management Systems and Global Translation Management Systems, how the relate and communicate. It explains translation specific features and benefits and how the can help to reduce cost and time to market for your localized products.

15:45 - 16:45 Change management

Because GTMS and CMS introduce changes to the way people are used to working, most staffers will show a certain degree of apprehension and even hostility when moving to a global translation management or content management process. This session gives guidance how to manage change within the organization, so that your organization will profit from all the benefits technology brings.

16:45 - 17:00 Final Q&A session

About Alison Toon

About LISA Workshops

LISA Workshops make use of presenters with real-world experience in the subjects they teach about. Workshops do not pitch any products or services, but instead provide a general overview with candid and practical evaluations of tools and products that impact your business.