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Globalization Industry Primer

Table of contents

The new LISA Globalization Industry Primer, released in February 2007, is a completely revised version of LISA’s popular Localization Industry Primer. It provides readers with an overview of best practices in the globalization industry and the standards, companies, and technologies that make them possible. Whether you are new to globalization or experienced, the Primer will provide you with the big picture needed to understand this vital area of today’s global economy.

Contents

  • Introduction
  • A Global Context
  • Localization
  • Internationalization
  • Planning for Globalization
  • Global Business Priorities
  • Strategic and Maintenance Markets
  • Market Players
  • Technologies and Tools
  • Evaluating and Ensuring Success
  • Best Practices and Standards
  • Future Challenges
  • Glossary
  • About LISA
  • Additional Resources

Download

The LISA Globalization Industry Primer is currently available in the following languages as a free download (PDF):

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