Globalization Insider 2005 Archives

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The following list of articles from the Globalization Insider are available for browsing. To read any article in a new window or tab in your browser click on the “Read more…” link. Links marked with a * are available only to LISA members and Globalization Insider subscribers.

Issue 1 (January)

• Globalizing Business Processes: Moving Up the Food Chain Read more…
  Rebecca Ray, Global Business Editor, LISA
• A Day in the Life of the Globalization Manager at McDonald's Corp. Read more*…
  Rebecca Ray, Global Business Editor, LISA
• Language After Chomsky Read more*…
  Dr. Adele Goldberg, Professor of Linguistics, Princeton University
  Interviewed by Rebecca Ray, Global Business Editor, LISA
• Coping with Babel: How to Localize XML Read more…
  Andrzej Zydron, CTO, xml-Intl Ltd. & Member, OSCAR Steering Committee
• Welcome to 2005 Read more*…
  John Freivalds, Managing Director, JFA Marketing
• Eliminating Barriers to Web Globalization Read more…
• LISA Reading List: How LISA Helps Companies Enter More Markets and Generate More Revenues Read more…
  Rebecca Ray, Global Business Editor, LISA

Issue 2 (February)

• Brand the Language Services Industry – Are You Crazy?! Read more…
  Rebecca Ray, Global Business Editor, LISA
• Branding Is a Lot Like . . . Translation Read more…
  Q Malandrino, CEO and Chairman, BrandLink Corp
• A Day in the Life of the Globalization Manager for McDonald’s Corporation Read more*…
  Rebecca Ray, Global Business Editor, LISA
• Capitalism at the Crossroads Read more*…
  Stuart Hart, Founder, Base of the Pyramid Learning Laboratory
  Rebecca Ray, Global Business Editor, LISA
• These Numbers Don't Lie Read more…

Issue 3 (March)

• Don’t Reinvent the Wheel: Two Global Content Warriors Show You the Way Read more…
  Rebecca Ray, Global Business Editor, LISA
• Because Knowing Is Not Preferring Read more…
  Kenneth (Sandy) A. McKethan, Jr., PMP® and Globalization Project Manager, IBM/Tivoli Software
  Volkmar Burke Siegemund, Internationalization Engineer, IBM/Tivoli Software
• Is Your Company Ready to Enter the U.S. Market? Read more*…
  Rebecca Ray, Global Business Editor, LISA
• Quality from the Ground Up Read more…
  Alan K. Melby, Director, Brigham Young University Translation Research Grou
• Money Talks Read more*…
  John Freivalds, Managing Director, JFA Marketing

Issue 4 (April)

• Trust: The Cornerstone of (Dis)Assembling Virtual Global Project Teams Read more…
  Rebecca Ray, Global Business Editor, LISA
• Virtual Teams at Dell Inc.: Formation, Flexibility and Foresight in the Global Realm Read more*…
  Leon Lee, International Generalist, Dell Inc.
• La norma europea de calidad EN-15038 para servicios de traducción: ¿qué hay tras ella? Read more…
  Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Director, Comité Español para la norma EN-15038
• The EN-15038 European Quality Standard for Translation Services: What’s Behind It? Read more…
  Juan José Arevalillo Doval, Managing Director, Hermes Traducciones y Servicios Lingüísticos & Head, Spanish Committee on EN-15038
• Multilingualism Is the Normal Human Condition Read more*…
  David Crystal, Honorary Professor of Linguistics, University of Wales
  interviewed by Rebecca Ray, Global Business Editor, LISA
• Money Talks Read more*…
  John Freivalds, Managing Director, JFA Marketing

Issue 5 (May)

• The Winds Are in Our Favor This Time: The World Really Is Flat Read more…
  Rebecca Ray, Global Business Editor, LISA
• Managing the Tower of Babel Read more*…
  Alison Crawford, Research Analyst, IDC
• Shouting Ducks and Saluting Lions: Localization Is a Business Process, Not Just a Technical Event Read more*…
  Leon Lee, International Generalist, Dell
• How to Leverage the Maximum Potential of XML for Localization Read more…
  Andrzej Zydroń, CTO, xml-Intl Ltd. & Member, OSCAR Steering Committee

Issue 6 (June)

• Standards: Signposts Along the Way Read more…
  Robert (Butch) Pfremmer, VP & eLearning Manager, Welocalize
• May Flowers Read more…
  Arle Lommel, Chair, OSCAR Steering Committee
• Learning to View Globalization as “Just Another Business Process” Read more…
  Rebecca Ray, Managing Editor, LISA
• Wikipedia: Localization in a Free Content Community Read more…
  Gerard Meijssen, Dutch Wiktionary and Initiator of the Ultimate Wiktionary, Wikimedia
• ALADDIN: Preparing Today for the Tourism Market of Tomorrow Read more*…
  Dr. Adriane Rinsche, Managing Director, Language Technology Centre (LTC) Ltd
• It’s a Big World With Many Voices: Multilingual Audio Capability Read more*…
  Eliane Barth, President, JBI Localization

Issue 7 (July)

• Academia Finally Accepts the “Fun and Games” of Game Studies Read more…
  Minako O'Hagan, LISA Asia Pacific Editor, SALIS at Dublin City University
• Current Trends in Games Localization Read more*…
  Heather Chandler, Multimedia Producer and Author, Ubisoft
  Minako O'Hagan,LISA Asia Pacific Editor,SALIS at Dublin City University
• Terminology: Getting Down to Business Read more…
  Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM
• DiGRA 2005 - Changing Views: Worlds in Play Read more*…
  Minako O'Hagan, LISA Asia Pacific Editor, SALIS at Dublin City University
• LISA Forum Europe 2005: Succeeding in Global Markets Read more…
  LISA
• EAMT Graduates to the Conference Circuit: User Orientation Comes into Focus Read more*…
  István Lengyel, Head of Business Operations, Kilgray Translation Technologies
• Acquisitions Prove That We’re Not Averse to Change Read more*…
  John Freivalds, Managing Director, JFA Marketing

Issue 8 (August)

• Netscape … 10 Years On Read more…
  Rebecca Ray, Managing Editor, LISA
• The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace Read more*…
  Nitish Singh, Associate Professor, California State University at Chico - USA
  Arun Pereira, Associate Professor, Saint Louis University - USA
• Applying Cultural Theories to Web Site Localization Read more*…
  Dr. Andy Smith, Technical Director, optimum.web limited & Director, U.K. Centre for Software Internationalization
• We Now Have Concrete Proof: Software Quality Issues Drive International Sales Read more…
  Arle Lommel, Publications Manager, LISA

Issue 9 (September)

• A Billion Users and Counting …. Read more…
• Google-ization: How It Will Impact the GILT Community Read more*…
  Curt Porritt, President and CEO, 10x Marketing
• Cultural Customization: The Next Imperative in Web Design Read more*…
  Nitish Singh, Associate Professor, California State University at Chico - USA
  Arun Pereira, Associate Professor, Saint Louis University - USA
• The Translation Challenge at the European Commission: Multilingualism as a Democratic Right Read more*…
  Karl-Johan Lönnroth, Director-General, Directorate-General for Translation, European Commission
  Interviewed by Rebecca Ray, Managing Editor, LISA

Issue 10 (October)

• Are You Prepared to Meet the Global Information Management Challenge? Read more…
  Rebecca Ray, Managing Editor, LISA
• LISA Best Practice Guide: Managing Global Content Read more…
  Andrew Draheim, Management Consultant, World Bank Group
  Alison Toon, Translation and Localization Manager, HP
• Introduction to SAE J1930: Bridging the Disconnect Between the Engineering, Authoring and Translation Communities Read more…
  Rick Woyde, President, Detroit Translation Bureau, Inc
• BSC as a Strategic Management Tool for the Language Services Industry Read more*…
  Vic Dickson, CEO, Transco
• Money Talks Read more*…
  John Freivalds, Managing Director, JFA Marketing

Issue 11 (December)

• Aligning PEOPLE, Processes and Technology to Deliver What Customers Want to Buy Read more…
  Rebecca Ray, Managing Editor, LISA
• Globalization with a Capital “G” Read more*…
  Nancy Locke, Localization Educator
• Golden Words (Now in English!) Read more…
  Stig W. Jørgensen, Program Coordinator, Copenhagen Business School
• Kill Your Email, Wiki, Wiki! Read more*…
  Ross Mayfield, CEO, Socialtext
  Tony Perkins and Rich Seidner, AlwaysOn
• Can We Develop Content and Manage Terminology at the Same Time? Read more…
  Kara Warburton, Chair, LISA Terminology SIG & Terminologist, IBM