Main Content
Taking Software to the World: China Edition
Overview
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Taking Software to the World, the first large-scale examination of the factors that influence business users’ purchase and use of localized software, has now been updated with Chinese market data.
There are some fairly dramatic differences between Chinese users and the rest of the world regarding the impact of translation-related problems on the perception of software quality. These variations show that the quality of localized software is one area where companies entering the Chinese market can differentiate themselves. As indicated in the original survey, translation quality has a measurable business impact. It is now clear that it has an even bigger impact in China than companies may realize.
In the report, 410 people in 51 countries substantiate the issues faced by business users of localized software and link them to their ability to conduct internal business operations and to support their customers. The results are backed by LISA’s unique and extremely informed perspective. Taking Software to the World: China Edition features 94 pages of in-depth analysis, with 54 charts and 84 tables.
Benefits for Software Purchasers
Use this report to ensure that you meet or exceed the needs of your international end users. It provides concrete data on the impact of localized software on organizations' internal operations and their ability to meet customer needs.
Benefits for Software Developers
Use this report to determine how to allocate your localization development budget to sell more products that business users want to buy. It provides a comprehensive examination of the factors that influence how business users purchase and use localized software. And it includes listings of the localized application areas that organizations use, with an estimation of sales sensitivity based on localization.
License and Purchasing Options
This publication is available free of charge to Corporate and Sponsor members of LISA. LISA's Introductory and Individual/Non-Profit members may purchase this publication for a discount.
A Business Unit License allows unlimited copying and distribution within a single business unit. An Organization License allows the same rights within all business units of an organization.
Corporate and Sponsor members: download
