Washington D.C. 2002

Leveraging Content in Global Business
Enterprise Content Management and the Localization ROI

Washington D.C., USA
13-15 March 2002

As Global economies are coping with the effects of the US recession, companies worldwide are seeking ways to do more with less. The ability to repurpose information and optimize its use both reduces costs and increases ROI. Effective knowledge management is critical to a successful global business strategy.

Enterprise Content Management (ECM) systems offer a solution. ECM allows information from a single source to be reused across various channels such as the Internet, CD-ROMs, online help, and printed documentation. ECM systems have the potential to cut costs by upwards of 80%, while improving quality and consistency and cutting time to market. It is exactly this sort of ROI that companies are looking for in today's highly competitive market.

Most ECM systems, however, were not designed with localization as a primary objective and implementing these complex systems in conjunction with localization tools and workflows to create knowledge deployment in multiple languages is no easy task. The LISA Global Strategies Summit offers a unique opportunity for executives to learn how they can best create, capture, customize, deliver and manage their companies knowledge in multiple languages through the use of workflow systems and technologies designed to facilitate the process.

Experts address various aspects of ECM and localization issues from a real-world perspective, with an emphasis on solutions to existent problems that occur during implementation. Attendees will learn from discussions and case studies. In addition, various providers of ECM systems will be available to help answer attendee's questions about specific products and help in the selection of ECM and ECM-related web and automated language processing tools appropriate for various workflows.

The end result is four days of dedicated focus on the optimization of content management, with feedback from the business professionals who have done it and the technology providers who can design the right system for your company – from content creation through to e-business solutions.