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Silicon Valley remains the high-tech capital of the world, as its companies continue to lead innovation on the internet, in life sciences and now in cleantech. However, regardless of whether you produce the latest technology for social networking or cutting edge mobile gadgets, all organizations need to improve in managing business processes globally. Why? Because once your ability to execute well in this area adds money to your bottom line, while allowing you to expand into new cultural and geographic markets by greatly reducing your learning and implementation curves. Managing your content globally is just one piece of building a globally integrated organization. We invite you to join other globalization professionals for the LISA Forum USA 2008 to find out how they are moving on from content to integrate globalization in the back office (e.g., customer support, follow-on sales, etc.) to hit the ground running on day 1, and the metrics they are using to measure success/failure. Investigate how the Web 2.0/3.0 solutions and communities surfacing from the social networking and mobile arenas will affect how you design, create, manage and distribute your content across the enterprise and across the globe. Learn how companies are managing their business processes globally, even as they acquire and merge with other companies. And then explore how to apply all of this to developing (1) business cases, (2) market entry strategies and (3) customer retention and support programs for Emerging Markets. |
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