LISA Forum USA
23-27 June 2008
Crowne Plaza Hotel
Foster City, CA, USA
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Buying and Implementing Content Management and Global Translation Management Systems

Instructor: Andrew Draheim

09:00 - 17:00 : Monday, June 23, 2008

Workshop Agenda

09:00 - 09:20 Welcome and Introduction
09:20 - 09:45 Setting the context

Foreign earnings will continue to increase. Bank of America's chief market strategist Joseph Quilan forecasts foreign affiliate income should rise nearly 10% in 2006. This section of the workshop discusses why language is important for your organization's growth as well as for your personal career development in this business environment. It outlines implications for managing multilingual content, so that it is available when and where it is needed, in the right format, language, and form.

09:45 - 10:15 Financial implications

What does local-language content mean financially? What are the costs involved? And how can savings be made? A discussion on ROI with examples from real-life cases.

10:15 - 10:30 Coffee Break
10:30 - 12:15 What technology can do and illustrated case studies

Here we will define the different types of technology that can help with global content management. Technology that will be discussed include global translation management systems and content management systems.

12:15 - 13:30 Lunch
13:30 - 14:45 Case studies

The case studies presented will introduce real world workflow scenarios, the challenges that come with them, and how they can be overcome. There will be extensive case studies of global translation management and global content management.

14:45 - 15:00 Coffee Break
15:00 - 15:45 All about Global Translation Management Systems

This session answers questions about the differences between Multilingual Content Management Systems and Global Translation Management Systems, how the relate and communicate. It explains translation specific features and benefits and how the can help to reduce cost and time to market for your localized products.

15:45 - 16:45 Change management

Because GTMS and CMS introduce changes to the way people are used to working, most staffers will show a certain degree of apprehension and even hostility when moving to a global translation management or content management process. This session gives guidance how to manage change within the organization, so that your organization will profit from all the benefits technology brings.

16:45 - 17:00 Final Q&A session

 

  Localization Standards Industry Association   LISA events are organized by the LISA Administration in collaboration with its members.
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  Localization Standards Industry Association